Chanchal Verma

Copywriter | Social Media & Content Strategist

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Chanchal Verma · Portfolio

Growth-Focused Content & Lifecycle Strategist

Retention Messaging • Social Content Strategy • Push & SMS Campaign Copy

I build conversion-first messaging systems across lifecycle and social channels. Expect measurable lifts and fast, clean execution.

Push CTR: 0.7% -> 2-3%90+ posts/month (GIVA)Lifecycle: Push | WhatsApp | SMSD2C + Fintech + Fashion
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Quick context

Chanchal Verma

Copywriter | Social Media & Content Strategist

Bengaluru, India

Specialties: retention copy, social content systems, influencer coordination.

Results Snapshot

Results Snapshot — Engagement Growth & Messaging Outcomes

Retention / Lifecycle

  • Push CTR lift: 0.7% -> 2-3%
  • Hooks, timing, and tone A/B testing
  • Push, WhatsApp, SMS content systems

Social & Community

  • 90+ posts/month at GIVA
  • Reels concepts + scripts + captions
  • Community-first IG + LinkedIn calendars

SEO & Catalog

  • SEO blogs + product descriptions
  • Catalog copy optimization
  • Outcome metrics available on request

Influencer Marketing

  • Content pillars + calendars for creators
  • Campaign alignment + copy direction
  • Proof samples available on request

Tools

  • AI tools for content creation + optimization
  • Content calendars + collaboration systems
  • Analytics-informed copy iterations

Skills

Core skills

Copy, lifecycle messaging, social systems, and content operations.

CopywritingContent StrategyLifecycle MessagingSocial Media StrategyInfluencer MarketingSEO CopywritingStorytellingCreative StrategyContent OpsAnalytics-informed iteration

Certifications

Verified credentials

Google

Attract and Engage Customers with Digital Marketing

Issued Feb 2026

Credential ID: F2HXQQTCFCWW

Credential URL: Add credential link

Google

Foundations of Digital Marketing and E-commerce

Issued Aug 2025

Credential ID: 4SFK1EJESGSF

Credential URL: Add credential link

MyCaptain

Marketing and Advertising

Issued Oct 2020

MyCaptain

Blogging and Content Writing

Issued Jun 2019

MyCaptain

Creative Writing

Issued Jul 2019

Case Studies

Case Studies — Content Strategy & Lifecycle Wins

Selected projects and outcomes.

Snapmint — Retention Messaging & A/B Testing for Lifecycle Content

Retention Messaging + A/B Testing

Content Writer | Oct 2023 - Jul 2024

Lifecycle copy needed to lift engagement without increasing send volume.

Outcome: Push CTR improved from 0.7% to 2-3% through iterative testing.

View case study

GIVA — High Volume Social Content Operations & Planning

High-volume Content Ops + Campaign Planning

Content Strategist | Feb 2022 - Jan 2023

Needed a scalable social content engine to support weekly product drops.

Outcome: Sustained high-volume publishing with consistent brand voice.

View case study

Reshamandi — SEO Content Strategy & Catalog Copy Optimization

SEO + Catalog Copy Optimization

Creative Content Writer | Feb 2023 - Oct 2023

Needed better discoverability and conversion for catalog and blog content.

Outcome: Engagement improved (metric available on request).

View case study

Nek by JAR — Reels Scripting & Social Storytelling

Reels + Social Storytelling

Content Writer | Jul 2024 - Mar 2025

Needed cohesive storytelling across reels, captions, and WhatsApp content.

Outcome: Engagement improved (metric available on request).

View case study
Snapmint — Retention Messaging & A/B Testing for Lifecycle Content - Retention Messaging + A/B Testing

Content Writer | Oct 2023 - Jul 2024

Problem

Lifecycle copy needed to lift engagement without increasing send volume.

Actions

  • Built a hook library aligned to user intent and lifecycle stage.
  • Ran A/B tests across timing, tone, and urgency cues.
  • Segmented messaging by cohort and product category.
  • Created reusable templates + documentation for rapid iteration.
  • Closed the loop with a weekly performance review cadence.

Outcome

Push CTR improved from 0.7% to 2-3% through iterative testing.

GIVA — High Volume Social Content Operations & Planning - High-volume Content Ops + Campaign Planning

Content Strategist | Feb 2022 - Jan 2023

Problem

Needed a scalable social content engine to support weekly product drops.

Actions

  • Built a content calendar system to ship 90+ posts/month.
  • Led campaign planning with clear pillars and weekly themes.
  • Wrote scripts, storyboards, and audio cues for creators.
  • Delivered Shopify launch copy for weekly drops.

Outcome

Sustained high-volume publishing with consistent brand voice.

Reshamandi — SEO Content Strategy & Catalog Copy Optimization - SEO + Catalog Copy Optimization

Creative Content Writer | Feb 2023 - Oct 2023

Problem

Needed better discoverability and conversion for catalog and blog content.

Actions

  • Produced SEO blogs and product descriptions for key categories.
  • Optimized catalog copy for clarity and search intent.
  • Aligned search intent with conversion-focused copy structure.
  • Refined category messaging for easier discovery paths.

Outcome

Engagement improved (metric available on request).

Nek by JAR — Reels Scripting & Social Storytelling - Reels + Social Storytelling

Content Writer | Jul 2024 - Mar 2025

Problem

Needed cohesive storytelling across reels, captions, and WhatsApp content.

Actions

  • Ideated reels with hook-first structures and creative arcs.
  • Wrote voiceovers, scripts, and caption frameworks.
  • Delivered story + grid content aligned to launches.
  • Built WhatsApp and push flows for post-launch momentum.
  • Maintained consistent storytelling across channels.

Outcome

Engagement improved (metric available on request).

Portfolio Proof

Portfolio Proof — Push, Reels, SEO Samples

Samples can be shared privately depending on brand permissions.

  • Push notification samples (retention + lifecycle).
  • Reel scripts, VO directions, and caption frameworks.
  • SEO blog snippets + product description systems.
  • Social calendar samples and campaign briefs.
Request samples

About

About — Digital Content & Social Media Expert

I’m a copywriter and content strategist focused on retention and social storytelling.

  • Industries: D2C, fintech, fashion, lifestyle
  • Strengths: retention copy, narrative systems, social storytelling
  • Working style: hypothesis -> test -> iterate
  • Location: Bengaluru, India

Services

Services — Lifecycle Messaging, Social Content, SEO Strategy

Push Notification Copy & Lifecycle Messaging
WhatsApp & SMS Campaign Content
Social Media Content Strategy & Reels Scripting
SEO Content & Catalog Copy

Contact

Hire me or book an interview call

Email is fastest. LinkedIn is also available.

Email

being.chanchalv@gmail.com

Location

Bengaluru, India

Hire meBook a callLinkedIn